In what seems like an annual event, Profoto rolls out a new product that’s either an enhancement to a product in their existing roster or a product that’s a ground-breaking experience. While they’re firmly entrenched in precise TTL technology with the D2 and B1X battery-powered fixtures, and have given us a smaller form factor plus TTL with the B2, the introduction of the A1 AirTTL-C Studio Light for Canon is truly a game-changer.

The A1 was created for the professional photographer looking for portability and performance features or the ambitious non-professional who recognizes quality lighting but wants it comfortably and easily without the hassle of an overly technical interface. The A1 is easy to use. You can literally take it out of the box and start shooting. Your first shot is nearly always a keeper.